Facebook Ads vs Instagram Ads: Which one can boost your business?
Facebook Users vs. Instagram Users When comparing Facebook and Instagram, the most obvious point of comparison is the former has a much larger user base than the latter. A quick look at their data shows us Facebook has 1.94 billion monthly active users, while Instagram has "only" 700 million monthly active users. Despite both have a massive amount of users, the demographics of each one differ sharply, especially regarding age. Facebook users represent 88% and 84% of all Internet population aged 18-29 and 30-49, respectively. This is no surprise as social networks tend to be used mostly by younger people. This doesn't mean old people don't use Facebook. 72% and 62% of all Internet population aged 50-64 and over 65, respectively, also use Facebook. READ MORE