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Showing posts from February, 2020

Facebook Ads vs Instagram Ads: Which one can boost your business?

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Facebook Users vs. Instagram Users When comparing Facebook and Instagram, the most obvious point of comparison is the former has a much larger user base than the latter. A quick look at their data shows us Facebook has   1.94 billion monthly active users, while Instagram has "only"   700 million monthly active users. Despite both have a massive amount of users, the demographics of each one differ sharply, especially regarding age. Facebook users represent 88% and 84% of all Internet population aged 18-29 and 30-49, respectively. This is no surprise as social networks tend to be used mostly by younger people. This doesn't mean old people don't use Facebook. 72% and 62% of all Internet population aged 50-64 and over 65, respectively, also use Facebook. READ MORE

NGF: States working with federal government, others to control Lassa fever

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The Nigeria Governors’ Forum (NGF) says it is working with the Federal Ministry of Health and other agencies to intensify efforts to  control Lassa Fever in the country, as well, prevent any case of the Coronavirus in the country. NGF Chairman and Gov. Kayode Fayemi of Ekiti disclosed this while briefing newsmen at the end of the forum’s meeting held on Wednesday night in Abuja. Fayemi said that the forum at the meeting received updates on Lassa fever epidemic and the “coronavirus”, killing people in Chinese and it spreading to other parts of the world. “The Forum received an update from the NGF Secretariat on Health priorities for the year 2020, including the implementation of the Seattle Commitment signed by the Forum at a two-day High-Level Roundtable on Primary Health Care and Human Capital Development convened in November. 2019 (by Aliko Dangote and the Bill and Melinda Gates). “On the Lassa fever, we recorded cases in one or two states, Ondo in the ...

Unbeatable Benefits of Facebook Marketing

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Facebook has been the supreme social media platform for several years now. Of this, no one has any doubt – be it an individual user or a brand marketer. Even though Facebook started as a pure social media networking platform to help people connect with friends and family, it was a matter of time before it emerged as an effective medium for promoting brands and marketing businesses. How did that happen? It is because marketers are always looking to identify means to engage with potential customers. With the way  Facebook started to connect people with people, and people with ideas ; they were quick to identify its marketing potential. While Facebook allowed pages to be created for businesses as well, they could have scarcely imagined the behemoth it would become in just a few years, and go on to possess monster potential for monetizing its ability to connect. Facebook is now an important part of every business’s marketing strategy, to generate leads and convert them in...